Confessions of an industry pariah.

I'm Darren Scotland. Founder and owner of Character Creative, a recruitment consultancy working within the design, advertising and digital media disciplines.

Sometimes elated sometimes deflated, recruitment can be a funny old game and this blog is where I plan to let off some steam.

If you're working in the design or digital industries and after a job then have a gander at the Character Creative site here: www.charactercreative.co.uk

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Oct 3 2009

Jamie Oliver, our lord and saviour?

I’m generally not one to throw critisims around but am I alone in thinking that Jamie Oliver is a tit?

How he’s managed to grow an army of fans, several restaurants and mulitple TV series is beyond me!

This camels back, by the way, was broken last night when enduring “Jamies America” (or whatever shite it’s called).

Normally I’d steer well clear but another fuck up with SkyTV (see future rants i’m sure) meant terrestrial TV was all that was on offer.

In this particular episode Jamie visited the deep south in, what appeared on first glance, a quest to find some awesome fried chicken and the like recipes - not all that bad.

Fast forward 15 minutes and there was still no cooking or food in sight - just endless pearls of Jamie’s “wisdom” about how these deep southerners cope in a reccession and how hard life is - such empathy!

Two real moments of jaw dropping dumfoundment were still to come though - the part where Jamie discovered that Soul food was actually the name given to food cooked up by African American slaves when cooking with the crap cuts of left over meat (I guess he thought it was all reggae reggae sauce and Levi Roots!) and then when he heard the “N” word for the first time “for real” - bear in mind he was sat in a trailer park, late at night with a bunch of drunk, unemployed red-necks - in the middle of the bloody deep south - unexpected?!

Jamie was so “shocked” at what he heard he “got straight outta there” to the safety of his own Winnebago!

I’ll admit the guy seems to be able to knock up a decent omelette etc but why, for the love of god, does he feel the need to make comment/pass judgement on people, situations and economics way beyond his comprehension?

Stick to the cooking mate. Please.

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